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A Guide to the Project Management Body of Knowledge

What’s new?

• Standard language has been incorporated throughout the document to aid reader understanding.

• New data flow diagrams clarify inputs and outputs for each process.

• Greater attention has been placed on how Knowledge Areas integrate in the context of Initiating, Planning, Executing, Monitoring & Controlling, and Closing process groups.

• Two new processes are featured: Identify Stakeholders and Collect Requirements.

 

Author Name: Project Management Institute

Publisher: Project Management Institute

The Steve Jobs Way: iLeadership for a New Generation

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him – and the mystique of his management style – capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve’s singular iLeadership style – which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve’s intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

 Author Name: Jay Elliot (Author), William L. Simon (Author), Christopher Hurt (Narrator)

Publisher: Audible

The Challenger Sale: Taking Control of the Customer Conversation

What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships-and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors’ study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

 Author Name: Matthew Dixon (Author) , Brent Adamson (Author)

Publisher: Portfolio Hardcover

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Dropbox, Facebook, AirBnb, Twitter. A new generation of multibillion dollar brands built without spending a dime on “traditional marketing.” No press releases, no PR firms, and no billboards in Times Square.

It wasn’t luck that took them from tiny start-ups to millions of users and massive valuations. They have a new strategy, called Growth Hacking. And it works.

In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 executive.

 

Author Name: Ryan Holiday

Publisher: Portfolio

The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

 Author Name: Malcolm Gladwell

Publisher: Little, Brown and Company

Go Pro – 7 Steps to Becoming a Network Marketing Professional

Over twenty years ago at a company convention, Eric Worre had an “aha” moment that changed his life forever: At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

In this definitive guidebook, you will learn to:
• Find prospects
• Invite them to your product or opportunity
• Present your product
• Follow up with your prospects
• Help them become customers or distributors
• Help them get started right
• Grow your team by promoting events
– And much, much more.

 Author Name: Eric Worre

Publisher: Network Marketing Pro Inc.

Blue Ocean Strategy How to Create Uncontested Market Space and Make Competition Irrelevant

Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans': untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?

 Author Name: W. Chan Kim (Author) , Renee Mauborgne (Author)

Publisher: Harvard Business Review Press

Social Media Marketing eLearning Kit For Dummies

If you want to master social media marketing, this valuable eLearning kit is just the ticket. You’ll find a wealth of information and multiple ways to learn, including practice labs, videos, animation, numerous examples, and a host of Dummies hints and tips that make everything easier. Follow the material in order or jump in and out as you wish—you can learn at your own pace.

 

 

Author Name: Phyllis Khare

Publisher: For Dummies

Search Engine Optimization for Flash: Best Practices for Using Flash on the Web

Some people believe that because search engines can’t index all of the content in SWF files, Flash-based websites and Rich Internet Applications don’t show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You’ll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings. Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will: Know what content is searchable, and why metadata, keywords, and links are so important Learn how to place HTML content in your Flash applications Create an SEO website by connecting Flash to JavaScript and CSS Work effectively with SWFObject by understanding its capabilities and limitations Discover the advantages of using the Adobe Flex framework for SEO The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

 Author Name: Todd Perkins

Publisher: Adobe Developer Library

Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated

The authors begin by summarizing the five inherent principles in any lean system:

Correctly specify value so you are providing what the customer actually wants
Identify the value stream for each product family and remove the wasted steps that don’t create value but do create muda (waste)
Make the remaining value-creating steps flow continuously to drastically shorten throughput times
Allow the customer to pull value from your rapid-response value streams as needed (rather than pushing products toward the customer on the basis of forecasts)
Never relax until you reach perfection, which is the delivery of pure value instantaneously with zero muda. (The first part of Lean Thinking devotes a chapter to each of these principles.)
In the second part, the authors describe in detail how managers in a wide range of companies and industries – small, medium and large, North American, European, and Japanese – transformed their business by applying the principlesof lean thinking. Chapters are devoted to Pratt & Whitney, Wiremold and Lantech in North America, Porsche in Germany, and Showa Manufacturing in Japan.

 Author Name: James P. Womack (Author) , Daniel T. Jones (Author)

Publisher: Productivity Press

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